With years of experience from Weichert Realtors, Century 21, National Redevelopment Commercial LLC and now ReMax of NJ, one thing you can count on is I know these major brands and how they market homes. I know their strengths and weaknesses and I have incorporated a strategy which serves my clients well. There are numerous considerations and options available for a New Jersey home owner, BUT the most important step is understanding what the real estate market is and how to navigate.
Your goal as a New Jersey Home Seller is to establish value and create a sense of urgency. As a home seller you want the buyer to feel” what do I have to do to buy this home” you want to avoid a buyer who is thinking”how low will this seller go after all they have been on the market for 90 days.” This is why the strategy of pricing high and negotiating down usually costs a home seller more than pricing it competitively day one. As a home seller you are fighting the days on market, the newer the home is to the market, the more activity it receives as the MLS will email new home listings to every agent and all of their New Jersey home buyers they have registered. This is the power house or the engine behind the MLS. Day one everyone shopping in your town in your price range receives a copy of your new home listing and if marketed properly, this alone will create DEMAND!
Now should you cut commission, go it alone as a For Sale BY Owner or just leave the merchandizing to the experts? Which listing package should you choose>>>>continue reading