Although the real estate market is active and Northern New Jersey homes are selling, the market place seems to still be a battle field and its all about price, staging, negotiating and presentation. It is more important than ever to have a strategic home listing package, fabulous brochures and a real estate broker who is willing to go that extra mile to assist you with selling your New Jersey Home.
We have seen a great dip in home prices among properties which are not staged or presented to their best ability. Home buyers in this technology age want to view as much of your home as possible on line, they simply don’t have the time to visit a home without the best photos. Researching a neighborhood is a daunting task, highlight your town. Why did you move into your neighborhood? Personalize your home, write the home buyer a note, what you like about your town.
Keep your marketing message simple, how are the schools, the New York City commute, the neighborhood pool. Buying a home is really an emotional decision and nobody can market your home like yourself.
When hiring a broker, look for someone you are comfortable with, who has the experience to negotiate and the ability to present your home in the most favorable light. Price it right, a successful home sale should be marketed within 5% of your home selling price. Negotiating down, simply won’t work in this market. New Jersey homes are on the road to recovery but there is no room for error. Plan your home sale, start early, stage it well and you will be successful.Remember living 30-60 minutes from Manhattan is a huge marketing opportunity. People come from all over the world to work in New York City and living in Northern New Jersey Suburbs is a viable option for may home shoppers.